According to Bain & Company, attracting a new client costs your business six to seven times more than retaining an existing one. Never underestimate the value of retention. One of the biggest mistakes most entrepreneurs make is spending more time and resources trying to attract new clients than retaining existing clients. It’s easy to take our clients for granted but their loyalty is earned by continuing to deliver value, service, resources, and recognition. Client loyalty translates into more purchases and referrals.
Jeci Casperson, Producer
Mike Harris, CEO of Patina Solutions
Deb Schmidt, Guest Speaker