Ask, Advise & Network
A Forum for Independent Consultants
Sorry, you must be logged in to participate in Patina Connects
To sign into Patina Connects, simply use your Patina Nation log in and password you used when you became a member of Patina Nation.
What business development tactics do you use?
For anyone who is an independent consultant, I'm curious how you spend your business development / marketing time. Please see the poll below and answer if you can. Thanks.
In addition to "organic referrals" i.e. referrals by happy/satisfied clients, we get a lot of business from Referral Partners. We look for Referral Partners that offer services synergistic to our own and who target many of the same exec level people within prospective clients. This "2-way street" allows both we and our partners to benefit from warm introductions as well as allowing our clients to benefit from best in class service providers. It's a WIN-WIN-WIN!
Develop a presentation or speech using your thought leadership content, and seek opportunities to present it at events sponsored by associations or any kind of relevant group. If you have an email list, put on a webinar to make the presentation. Provide a rating / feedback form with space for optional contact information. This can be done solo, or jointly with a referral partner as mentioned above.
Top FIVE ways to get business:
speaking at events
participation in the trade association or membership association of your target market
online promotion of the above
See this discussion: Time to Improve Your Marketing RBI http://bit.ly/2tioHy1