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Janet Falk
Posts: 3
Public Relations and Marketing Communications
Joined: 5 months ago

Once a day. I now have five years of newsletters and am posting them occasionally as articles. Then I create a post that points to the article so more people will see it. 

Also, it is more important to COMMENT substantively on LinkedIn than to LIKE. See discussion here.  http://bit.ly/2HLnx6N

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Michael Harris
Posts: 9
Patina Nation Member
Joined: 8 months ago

At one of our Patina Nation webinars on using LinkedIn - we learned a lot about how posts of content actually get seen and by whom.  If you are able to attend the next session by Wayne Breitbarth - it is worth it.  You will be surprised to learn not everyone will see your LinkedIn posts.

I prefer once a week - seems to be a nice balance.

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Vipe Desai
Posts: 1
Patina Nation Member
Joined: 5 months ago

I post original content about 3 to 4 times a week. This includes reposts of my podcasts, videos related to current news or articles that I've written. I've focused on developing my personal brand and voice and also paying attention to feedback and the types of folks engaging with my content to keep whatever I post relevant to my personal brand and the audience that follows me. Some of my posts have received upwards of 10k+ views and seem to average about 500 to 2500 engagements a week depending on what I post.  

That said, posting to LinkedIn shouldn't be about quantity but rather quality and context. Don't post to just post - post meaningful content to engage and pass along good information. The more relevant your content is, the more your interactions will grow. 

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