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I have conducted significant work in this area. In my work, I have found that attraction is not a one-size fits all, but requires real insight into the nature of the relationship of the person to the occupation. That relationship is not the same across industries. For example, in work I did on attracting financial advisors, employers tend to look for sales people. My work has shown that the top performers in the industry are those who prefer to "help". To attract top performers then appeals to the helping aspects of the career and identifying with candidates as "helping and even altruistic" is preferred. Attraction through "sales" job descriptions will not attract the right people; i.e., eventual top performers.
